If you are away from your cell phone… Awesome South African Online Ad

Was doing some research for a story I am writing over at TechPresident which had me visiting the site of Mxit, a social network built largely for mobile phones and used by urban youths in South Africa.

Check out the landing page for the site (note the red circle):

mobile-only-2

 

So, where I grew up “Never Let the Conversation End” meant porting the “conversation” over to a mobile device. In South Africa, for these young people, it is the opposite. Here’s a zoom in, for those who couldn’t read it…

It’s not that we’ve needed more evidence for understanding that the way access to the internet was going to come to emerging economies was not through one laptop per child or telecentres but via cellphones. That all said, it is still very striking when you see a manifestation of that logical conclusion spread out right in front of you.

Today there are over 500 million cell phones in Africa and, according to the Guardian, that number is growing fast. As the percentage of smart phones increases as well, I’ll expect more of these moments that seem foreign to me, someone who started out on the non-mobile internet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s