Tag Archives: young person

The Fraser Institute – a case study in how not to engage young people

This video is so shockingly bad, on so many levels, that it almost deserves a facebook group composed of its target audience dedicated to mocking it… Be warned: what you are about to watch will feel like a low-budget angry, mid-80’s government sponsored don’t do drugs commercial.

Well you can thank the Fraser Institute – publishers of an enormous amount of unthinking nonsense – for releasing this video.

I especially enjoyed the use of hip “SMS” styled messages that are guaranteed to alienate the very people it is designed to reach out to. However, what I loved best is the thing that ensures this video will fail: it does the very thing that young people hate most – it treats them like they are stupid. It makes no cogent argument, overstates the few facts it references, and fails to cite experts or personalities a young person could relate to.  For an organization that spends 80% (!!!) of its budget on advocacy and communicating its agenda one would have thought they’d have a more refined strategy.

Thankfully, they don’t.