I’ve got a special to the Globe and Mail this morning titled Harper underestimates Facebook at his own peril. I’m happy and surprised to see the piece has climbed to the top of the site in terms of views (see sidebar)

Part of it is born out of the fact that a number of political commentators seem to discount online political engagement. I cite Matt Gurney in the piece as he seems to be upset about the current facebook group – although he was notably silent last year when there was a facebook group supporting the Conservatives and even attended a rally in Toronto that the online group helped organized.

Of course, National Post commentators have a history of flip flopping depending on what helps or hurts the Conservatives so I’ll concede they may not have been the best group to cite.

More frustrating is the At Issue political panel on the CBC where Susan Delacourt says, “it is easy to just click on something, we’ll have to see what happens at the rallies” and Coyne saying “Will people show up at rallies.” (Around minute 9:30 onward)

What?

So politics only matters if it is hard? Next thing we know is that they’ll not only be against electronic voting, but promoting a system where you get to vote only after you’ve successfully run the Wipe Out obstacle course. Because only then will a voter have demonstrated that their vote should REALLY count!

So pundit summary: We want citizens to care about parliament and are glad they are on facebook… but it only really begins to count once they start marching. Like we did back in the 60s.

Glad we cleared that up.