As many of you know I’ve recently become an owner of a Nintendo Wii – that fun games console you control, not by pressing buttons, but my using a motion controlled wand (e.g. when you play video game golf, you actually swing the wand like a golf club). Needless to say it’s hilarious and fun.

One interesting feature of the Wii is that it allows you to download channels that bring content to you via your console. One of these is the Everybody Votes channel. This channel offers up a constantly updated set of questions – such as “Graffiti is…: Urban Art or Defacing Property?” – on which you vote. What makes it particularly interesting is that you get to see the result broken down by gender, province, country, etc…

Obviously, the survey data gathered by the Everybody Votes channel is deeply skewed and not representative of the population as a whole. But I think this is also what makes it so interesting.

For example, recently, the program asked the question “Which is worse to have stolen from you: Things or Ideas?”

Interestingly 50.6% of participating Canadian Wii users selected “Ideas.” So just over half of Canadian Wii users believe it’s worse to have recognition for an idea stolen than it is a tangible, likely fungible, asset.

Young people valuing ideas over things? Video-gamers valuing ideas over things? Could be a sign of the creative economy – where one’s ability dream or mash up new ideas is what’s valued most. I’m willing to bet that most Wii users are young professionals acculturated to this new reality.