So I while back I wrote that the open web is a social movement. The post generated a fair number of pingbacks and emails as well as a few comments. Some people wondered – is the open web a social movement? Is Mozilla part of a social movement? I sense… there may still be doubters.
Today, I bring tantalizing evidence that the open web is indeed a social movement and that Mozilla is actively promoting its growth.
As part of the “party packs” shipped out to people who volunteered to host Firefox 3 launch parties Mozilla included these bad boys:
The rubber bracelet is the sine qua non ingredient for any well known (and sometimes less well known) social movement. For example (or for those not up to date on your rubber bracelet colours) white bracelets = make poverty history, yellow bracelets = livestrong.
The rubber bracelet is THE symbol of a social movement. Hip movements have them, emerging movements want them, and to be clear, non-social movements look silly with them. Although there is no rule preventing it, when was the last time you saw someone sporting a wristband in support of “make mircosoft (more!) profitable” or “re-make the breakfast club.”
And so I thought it was curious that Mozilla handed out wristbands – not advertising the launch of Firefox 3, or even saying “Support Mozilla.” Instead, orange wristbands = support the Open Web – Mozilla.
Remind me again. How is the open web not a social value? And how are its wristband sporting supporters not part of a movement?