In theory I’m on break – trying to recharge my batteries, summit mount inbox zero and finish off a couple of papers I owe various good people – but a few people have sent me links to this story (same content here at the CBC), about how Canadians are embrace the web like few others citizens of the world.
Naturally I’m thrilled and unsurprised. Canadians live in a large country and connectivity has always been something that has driven us. Indeed the country as we know it only exists because of a deal on connectivity – my own province of British Columbia agreed to enter the Dominion only if a transcontinental railway was built to connect it with the rest of the emerging country. Connectivity is in our blood.
There is, however, I suspect another reason why Canadians have taken to the web and it has to do with our monopolies and content regulation.
The article notes that Canada is the number one viewer of YouTube videos:
“In Canada, YouTube per capita consumption of video is No. 1 in the world, it’s just absolutely crazy in terms of how passionate Canadians are about YouTube,” said Chris O’Neill, Canada’s country director for Google.
I wonder, however, if this is because of Canada’s proximity to and familiarity with American created content, but our limited access to seeing said content. The CRTC restricts Canadians access to US channels (and as a result, TV shows). Consequently, much like I argued that the continued success of Blockbuster in Canada is not a sign of effective corporate management but poor innovation strategy and telecommunication regulation Canadians may be flooding to YouTube because they can’t access the content they want through more traditional channels.
If true (and I concede I don’t know what Canadians are watching on YouTube) then on the brightside, this is good news for Canadian consumers are able to get what they want access to, regardless of how the government tries to shape their tastes. Indeed, I suspect that American content isn’t the only thing driving YouTube traffic, as a country of immigrants I’m sure that new (and longstanding) Canadians of a range of backgrounds use YouTube to stay on top of culture, shows and other content from their countries of origin. If all this is helping Canadians become more web savvy and appreciative of the benefits of an open web – then all the better!
On the flip side, this could be a sign that a whole series of Canadian companies (and the jobs they create) are imperiled because they refuse to innovate as quickly as Canadians would like. This isn’t a reason to preserve them, but it is a reason for us to start demanding more from the executives of these companies.