Tag Archives: media

Today in the Globe: Facebook's Political Reach

I have the following piece published in the Globe and Mail today. It isn’t going to further endear me to Michael Valpy (who is already not impressed with me)… but felt another perspective on the issue was needed. He, like many traditional columnists, is not a fan of social – or digital – media. Indeed, he has argued it is destroying our country’s social cohesion and democracy. Those familiar with me know I feel differently . By allowing us to self-organize, connect to one another and to our politicians, social media is enabling a different and very powerful type kind of social cohesion and democratic expression.

I respect Valpy a lot and hope we get a chance to sit down and talk social media at some point. Given our collective interest in journalism and statements like this, it feels like it would be fruitful for both of us. Hopefully it will happen.

Facebook’s Political Reach

Yesterday, Michael Valpy posted an interesting piece about a Nanos poll showing Canadians – including younger Canadians – question how much influence political Facebook groups should have on any government.

The problem with the piece lies in the headline: “Facebook forums shouldn’t sway government, young Canadians say.” It suggests that online activism – or social media in general – isn’t credible with the public. This, however, isn’t what the poll showed. Indeed, the poll says little about the credibility of Facebook, particularly compared to other forms of political activity. It does, however, say a lot about social media’s dramatic growth in influence over the past five years.

Critically, the poll didn’t compare forms of political activity. If one had done a similar poll asking whether Canadians believe a demonstration should sway the government, or if direct action – such as when Greenpeace hung a banner from Parliament – should alter government policy, would the numbers have been dramatically different? I suspect not. Governments have electoral mandates – something Canadians broadly agree with. Most political activity, both on and offline, is designed to shape public opinion and ultimately, people’s decisions at the ballot box. That is a threat influences government.

Consequently, it may not be the medium that matters as much as the number of people involved. Do people believe the government should pay attention to a 1,000 person rally? Likely not. Should they pay attention to a 10,000 person Facebook group? Likely not as well. But at a certain point, with large enough numbers, almost any medium matters. Would people think that the government should reconsider a policy in the face of 10-million-person petition? Or a five-million-person Facebook group? Possibly. What about a 500,000-person march? Even this might prompt respondents to reconsider their response.

Ultimately, the Globe article jumps to a negative interpretation of Facebook too quickly. This is understandable in that traditional news organizations are still coming to grips with social – and digital – media. But by allowing us to self-organize, connect to one another and to our politicians, social media is enabling a different and very powerful type kind of social cohesion and democratic expression.

More interesting is how split Canadians appear to be over political groups using Facebook “to share ideas, information and to help mobilize their activities” (30 per cent have a positive view, 30 per cent have a negative view and an enormous 40 per cent are undecided). Here is a technology few Canadians knew existed five years ago, and it is already viewed favourably by a third of Canadians as a way to engage with political groups. As people become more familiar with these online activities I suspect comfort levels will rise, since many people often don’t initially understand or like new technologies. This survey shows us online political organizing is moving into the mainstream – perhaps even more mainstream than a protest or a petition.

So should Facebook influence the government? The prorogation debate shows it already can. But do people believe Facebook should be less influential than other (more traditional) forms of political activity? In this, the survey reveals very little. Indeed as Nik Nanos, the pollster who conducted the survey, adds at the end of the piece (and in contrast to the title): “we still haven’t come to grips with what [Facebook groups] really mean.”

CBC: A Case Study in what happens when the Lawyers take over

Like many other people, I’ve been following the virtual meltdown at the CBC over its new (i)copyright rules. For a great summary of the back and forth I strongly encourage you to check out Jesse Brown’s blog. In short the terms of use of the CBC seemed to suggest that no one was allowed to report/reprint excerpts of CBC pieces without the CBC express permission. This, as Cameron McMaster noted, actually runs counter to Canadian copyright law.

And yes, the CBC has been moving quickly and relatively transparently to address this matter and hopefully clearer rules – that are consistent with Canadian law – will emerge. That said, even as they try, the organization will still have a lot of work to do to persuade its readers it isn’t from Mars when it comes to understanding the internet. Consider this devastating line from the CBC’s spokeperson in response to the outcry.

You’ll also still be able to post links to CBC.ca content on blogs, Facebook pages, Twitter or other online media at no charge and will continue to offer free RSS stories for websites (found here).

Really? I’m still allowed to link to the CBC? How is this even under discussion? Who charges people to link to their site? How is that even possible?

Well, if you think that that is weird, it gets weirder. Dig a little deeper and you’ll find what what appears to have so far gone unnoticed in the current debate over the CBC’s bizarre terms of use. On the CBC’s Reuse and Permissions FAQ page the second question and answer reads as follows:

Can we link to your site?
We encourage people to link to us. However, we ask that you read our Terms of Use, which outline the conditions by which external sites may link to ours.

So what are the CBC’s terms of use to linking to their site? Well this is when the Lawyers really take over:

While CBC/Radio Canada encourages links to the Web site, it does not wish to be linked to or from any third-party web site which (i) contains, posts or transmits any unlawful, threatening, abusive, libellous, defamatory, obscene, vulgar, pornographic, profane or indecent information of any kind, including, without limitation, any content constituting or encouraging conduct that would constitute a criminal offense, give rise to civil liability or otherwise violate any local, state, provincial, national or international law, regulation which may be damaging or detrimental to the activities, operations, credibility or integrity of CBC/Radio Canada or which contains, posts or transmits any material or information of any kind which promotes racism, bigotry, hatred or physical harm of any kind against any group or individual, could be harmful to minors, harasses or advocates harassment of another person, provides material that exploits people under the age of 18 in a sexual or violent manner, provides instructional information about illegal activities, including, without limitation, the making or buying of illegal weapons; or (ii) contains, posts or transmits any information, software or other material which violates or infringes upon the rights of others, including material which is an invasion of privacy or publicity rights, or which is protected by copyright, trademark or other proprietary rights. CBC/Radio Canada reserves the right to prohibit or refuse to accept any link to the Web site, including, without limitation, any link which contains or makes available any content or information of the foregoing nature, at any time. You agree to remove any link you may have to the Web site upon the request of CBC/Radio Canada.

This sounds all legal and proper. And hey, I don’t want bigots or child molesters linking to my site either. But that doesn’t mean I can legally prevent them.

The CBC’s terms of use uses language that suggests they have the right to prevent you, or anyone from linking to their website. But from a practical, business strategy and legal perspective it is completely baffling.

In my mind, this is akin to the CBC claiming that it can prevent you from telling people their address or giving them directions to their buildings. Or, the CBC is claiming dominion over every website in the world and that they may dictate whether or not it can link to their site.

I have my suspicions that there is nothing in Canadian law to support the CBC’s position. If anyone knows of a law or decision that would support the CBC’s terms of use please do send me a note or comment below.

Otherwise, I hope the CBC will also edit this part of its Terms of Use and its Reuse and Permissions FAQ page. We need the organization to be in the 21st century.

The Next News Media Metaphor – The Sports Team

Many things going on that I want to talk about… Excited about working on Mozilla Drumbeat, a project the Mozilla Foundation that is getting ready to launch. Open Data stuff at the City of Vancouver (some new things are afoot). Watching (in the background) In the Loop – amazing, hilarious and dark. But, for now ruminating on my conversation today with Mathew Ingram (currently of the Globe, soon to be with GigaOM) and an interview I did with a Ryerson Journalism Review writer on the future of media and newspapers.

One of the things that struck me about newspapers is that their conundrum is even greater than we think. Mathew and I were talking about how the “magic” and “mystique” of the newspaper has disappeared. There was a time when we could pretend that columnists in the Globe actually had 300,000 or 400,000 (saturday) readers. But this was in an era when we couldn’t actually measure readers. We pretended (and still do) that each newspaper got read, sometime multiple times.

It reminds me of the memorable opening scene from Googled: The End Of The World As We Know It by Ken Auletta and below described by Erick Schonfeld:

The first scene is a 2003 meeting with Mel Karmazin (then CEO of Viacom) at the Google campus with a sweaty Brin, Google’s other co-founder Larry Page, and CEO Eric Schmidt. At the end of a his visit, Karmazin tells them he is appalled that Google is “fucking with the magic” of the media business by actually telling advertisers which ads work and which ones don’t.

The internet is has fucked with the magic of newspapers. And that’s scary for anyone who grew up under the old model. Forget about the advertising (that’s the part google messed with). What about the simple ego bash and job justification crisis of suddenly being able to see exactly how many readers looked at your piece and how long they chose to stay. And what about discovering that that number is nowhere near what you’ve been telling yourself for years.

The era of collectively lying magic is over. The average globe weekday circulation is 330,145, the Star’s is 446,493 and the Post’s 209,211. How many of those papers got read? Half? (the morning was too busy, kids had early practice, didn’t have time for a coffee break today, no one grabbed it from the airport lounge or hotel room). Of the remaining papers, most readers skim the paper and maybe read one or two of their favourite columnists plus a news story or two that really catches there eye. In short I suspect most columnists maybe get read, in print, by 60K people. But we don’t know, cause there are no good metrics.

Online, the world is different. The editors know who is getting read and who isn’t. No ifs, ands or buts. Suddenly your value to the newspaper (financially) becomes very clear, very fast. Valuable columnists and reporters attract what website people call “uniques” (e.g. a unique person visiting your website – each unique visitor may click on several articles and thereby generate a number of pageviews). Advertisers care about the unique visits, since 100,000 different people seeing an ad is worth a lot more than one person clicking around the site 100,000 times and seeing their add over and over again.

And what attracts lots of unique visitors? The same things as what drives everything else on the internet. Reputation and thus… brand. The most successful writers (or, er… bloggers) are those that people wake up everyday saying… I want to read her! This is even more true today where there is SO MUCH content being created most readers simply cannot separate the noise from the signal (even with twitter, which is probably the best tool). So having a strong brand is essential. This should be a good news story for newspapers and media companies since they have established brands and so, in theory, should have a leg up on bloggers like me.

The problem is – I suspect – that the brand that matters doesn’t solely or even primarily reside with the newspaper. People need someone to connect with – a newspaper is a nice filter, but it offers no connection, no intimacy. The personal brand of columnists and journalists will likely become equally, if not more important than the newspaper.

But this doesn’t mean newspapers are dead. Just that they need to be sure they know how to manage talent in an era where that talent’s brand is more and more important.

And we have a model for that. Sports teams.

For years Sports Teams have had to increasingly co-manage their own team (media platform) brand with the brand of the players (writers). The rise of the sports superstar has altered how sports franchises work in much the same way they may the newspaper biz.

So the bad news is, the talent is going to consume more of the value generated by news organizations. The good news is threefold. First, good newspapers have always managed talent – so there is some skill and process already in place around this. Second, newspapers now have real tools by which to measure their columnists. Who’s being read and who isn’t? Essentially, every managing editor should pick up a copy of Moneyball stat. A good newspaper is going to have its senior talent – its stars, if you will. But it also needs to have a mix of people on the second and third line it is grooming for later – in case a star gets injured or, is simply too expensive to justify.

Finally, there is a larger and deeper talent pool to draw from. Not only are there the local papers and a number of niche community papers to look at, there are an army of bloggers (many of us aren’t that good, but what we lack in talent we make up for in sheer numbers). And successful bloggers come with established audiences and the advantage of maturing in the online world and not the “magic” pre-internet media environment. They are used to looking at the hard numbers of pageviews and unique visitors. The opportunity to write more seriously, get mentored, and access a platform that can deliver more eyeballs will be tempting to anyone who writes well.

But I suppose none of this is that shocking. In a world where human capital is increasingly the most important asset and where personal brands are more easily established, maybe every organization is going to look more and more like a sports franchise.

Eaves.ca Blogging Moment #5 (2009 Edition): In the Main Stream Media

Back in 2007 I published a list of top ten blogging moments – times I felt blogging resulted in something fun or interesting. I got numerous notes from friends who found it fun to read (though some were not fans) so I’m giving it another go. Even without these moments it has been rewarding, but it is nice to reflect on them to understand why spending so many hours, often late at night, trying to post 4 times a week can give you something back that no paycheck can offer. Moreover, this is a chance to celebrate some good fortune and link to people who’ve made this project a little more fun. So here we go…

Eaves.ca Blogging Moment #5 (2009 Edition): Eaves.ca in the Main Stream Media

A bunch of exciting things happened as a result of blogging (and other work like public speaking and consulting). Some of them include

The Supreme Court of Canada: There are no journalists, only citizens

I’ll confess some confusion around the slant taken by several newspapers and media outfits regarding yesterday’s supreme court decision on defense of libel claims.

For those new to this story, yesterday, the Supreme Court of Canada ruled that a libel claim can be defeated even when the facts or allegations made turn out to be false (e.g. I don’t owe you money if I say something nasty and untrue about you) as long as the story was in the public interest and I met a certain standard around trying to ascertain the truth. In short, my intentions, not my output, is what matters most. This new line of defense has a fancy new name to go with it… the defence of responsible communication.

Boring, and esoteric? Hardly.

Notice how it isn’t called “the defence of responsible journalism?” (although, ahem, someone should let CTV know). This story matters as it demonstrates that the law is finally beginning to grasp what the internet means for our democracy and society.

Sadly, the Globe, CBC, National Post and CTV (indeed everyone with the exception of Colby Cosh at Macleans) all framed the decision as being about journalism and journalists.

It isn’t.

This is about all us – and our rights and responsible in a democracy in the internet age. Indeed, as if to hammer home this point the justices went out of their way to in their decision to essentially say: there is no such thing as “a journalist” in the legal sense.

A second preliminary question is what the new defence should be called.  In arguments before us, the defence was referred to as the responsible journalism test.  This has the value of capturing the essence of the defence in succinct style.  However, the traditional media are rapidly being complemented by new ways of communicating on matters of public interest, many of them online, which do not involve journalists.  These new disseminators of news and information should, absent good reasons for exclusion, be subject to the same laws as established media outlets.  I agree with Lord Hoffmann that the new defence is “available to anyone who publishes material of public interest in any medium” [paragraph 96]

and early they went ever further:

The press and others engaged in public communication on matters of public interest, like bloggers, must act carefully, having regard to the injury to reputation that a false statement can cause. [paragraph 62]

If you are going to say “blogger” you might as well say “citizen.”  All the more so when “publishing material of public interest in any medium” includes blogs, twitter, an SMS text message, a youtube video… mediums through which anyone can publish and broadcast.

Rather than being about journalism this case was about freedom of expression and about laying a legal framework for a post-journalism world. Traditional journalists benefit as well (which is nice – and there will still be demand for their services) but the decision is so much broader and far reaching than them. At its core, this is about what one citizen can say about another citizen, be that in the Globe, on CBC, on my blog, or anywhere. And rather than celebrate or connote any unique status upon journalist it does the opposite. The ruling acknowledges that we are all now journalists and that we need a legal regime that recognizes this reality.

I suspect some journalists will likely protest this post. But the ruling reflects reality. The notion of journalists as a professional class was and has always been problematic. There are no standards to guide the profession and no professional college to supervise members (as there is with the legal or medical profession). Some institutions take on the role of standard setting themselves (read journalism schools and media outlets) but they have no enforcement capacity and ultimately this is not a self-regulated profession. Rather, it has always been regulated by the courts. Technology has just made that more evident, and now the courts have too. Today, when speaking of others we are all a little better protected, and also have the burden of behaving a little more responsibly.

Some Thoughts on the Walrus Response

Here is a response to Jeremy Keehn (Senior Editor at the Walrus) thoughtful response to my post The Walrus, Fair Dealing, and the Culture of Journalism this morning.

A few leading points.

1) I’d like to echo Jeremy’s request, if there is a literary-loving Web 2.0 billionaire out there interested in endowing the Walrus, please click here.

2) While my original post refers to The Walrus, I definitely want to be clear – the challenge of not participating in the online link economy is endemic among main stream media publishers generally. Most main stream media never link away from their site (except, oddly, on their “blogs” which are somehow treated differently…)

At the risk of misrepresenting Jeremy (not my intention) I’m going to edit his piece down so as to respond to some specific arguments as to why the Walrus doesn’t link or cite in print. Worse still, I may make a suggestion or two.

First, in print:

It was more a question of how including that information would affect the flow of the narrative, and what readers needed to know for the quotation to have its intended effect. Insofar as I was making a conscious decision as an editor, I would have been asking myself whether mentioning eaves.ca bolstered the authority of the quotation or added narrative value. Ultimately, I concluded that David’s credentials were all readers needed to know. In hindsight, I might have chosen otherwise, in part because the quotation wasn’t a spoken one, and in part because this is a rare instance where the source actually ended up caring.

This I completely get. It is important that the piece read easily. Reading this I see how much the web has changed how I read – I look for “links” now even when reading a print edition of something. (Wow it is hard to have this discussion without sounding ungrateful for the quote – hoping that is still coming through – this is a discussion about the culture of journalism as it plays at out that Walrus, not about the quality or intentions of the Walrus)

Online linking:

David also asks in his post why The Walrus hasn’t linked to his blog in the online version of the story. “When The Walrus doesn’t link to others, it is a policy decision,” he writes. “They believe in the myth that they need to keep people on their website — which means they also believe in keeping their readers away from the very material that makes their stories interesting.”

I (guiltily) jumped to a conclusion there – should have led with more inquiry. Jeremy explains that this is because:

We don’t go in and insert links into our magazine pieces because we don’t have the resources, and because the decisions about what and where to link would be difficult and time-consuming to navigate, especially given that we rely on freelance writers, who might have opinions about what should be linked to or not. It’s certainly not policy.

However, this is where things become a little harder for me to decipher.

On the one hand the no-linking at the Walrus seems to be due to limited resources (this I understand and respect). However, tracking down and inserting the links into my blog for the webpages the Walrus piece references took me 45 minutes – and that was without the benefit of having the author on hand who mostly likely has them in their notes. An intern could find and insert the links into a piece in 30 minutes. This may still be too onerous but the benefit to readers feels significant. But this calculus becomes even easier if the Walrus simply asked authors to supply the links (the task would then drop to mere minutes). Moreover, the costs of consistency feel pretty low. People are unlikely to be upset of The Walrus over linking… they’ll just not click on them. Plus, The Walrus’s authors probably have the best sense of what is interesting and should be linked to… why not simply trust them?

On the other hand, the above sentence hints that the no-linking is also due to the fact that getting a clear consistent policy would be difficult – especially with so many freelance writers in play. I read this as saying that The Walrus is claiming it is better off not linking than having potentially inconsistent linking. Why not start simple with bare bones policy: Every time The Walrus quotes someone, and that quotation is available from an original source online, the author should endeavor to link to it. The great thing about being online is different than print. Omissions are easy and quick to fix. If the author misses some link, an intrepid reader may email The Walrus the link (especially if you ask them to) at which point an intern could add it.

There are advantages to this. Over time, by looking at The Walrus’s web stats the editorial staff will see what their readers click on, and so what they find useful and be sure to include more of those types of links in the future. The value add for readers might become significant, At the moment, the Walrus has no idea what its readers find interesting in the pieces they read other than what they say in comments (and far, far fewer people comment than click on links they like).

Finally, this should be applauded but is not a defense:

We do plenty of linking on our blogs, and the magazine’s Twitter feed (not to mention my own) is generally abuzz with links to and from other media.

Two thoughts: First what is the policy around linking on The Walrus blogs? And providing links in Twitter is great (I do like how The Walrus twitter account points to interesting pieces everywhere). The point here is that (online) readers have a world to explore in every article The Walrus publishes – if they are given a chance to explore it through hyperlinks – hyperlinks that are embedded in the text where their mice and eyes are at the moment of reading.

The Walrus, "Fair Dealing" & the Culture of Journalism

Last month, in its November/December issue, The Walrus magazine had an excellent piece by Gil Shochat on government, transparency and access to information entitled The Dark Country. (notice the hyperlink…) If you haven’t read the piece, go read it now. It is devastating in its analysis and absolutely dead on. We need radical reform around how we access government information – something we have been trying to begin to pioneer here in Vancouver – and this piece taps into the roots of that need. (The part on Abousfian Abdelrazikwhom Canadian public servants openly talked about as at risk of being assassinated by Sudanese Intelligence operatives – is particularly dark.)

I first heard about the piece when friends emailed and called me to say they enjoyed my quote. It was (and is!) great news to get. Great, because from the sounds of the quote it seemed like something I might write, was in context, and it is nice to be noticed by others for one’s thinking and advocacy.

It turns out that the quote is from a relatively long and quite popular blog post I wrote a few months back titled Open Data – USA vs. Canada in which I outline some theories regarding why open data and government transparency has gained more traction in the US than Canada. Specifically, about halfway through the piece I wrote:

The [Canadian] government’s data isn’t your, mine, or “our” data. It’s hers [the Queen’s]. Which means it is at her discretion, or more specifically, the discretion of her government servants, to decide when and if it should be shared.

Which brings me back to The Walrus. I’m thrilled that they included the above quote in their piece. I’ve been working hard to advocate for government transparency and open data, and so a quotation is both a nice acknowledgment of that work and a great way to reach a wider audience. However, why not link to my piece in the online edition? Or mention that it was published on eaves.ca in the print edition like Andrew Potter did in his Macleans column? (although no online link…)

There could be an argument – under copyright law – that to quote my piece under Fair Dealing (Fair Use for Americans), The Walrus should attribute the source (in this case, my blog). But even without a reference to Fair Dealing, there is something deeper, something about the culture of journalism, that would lead you to believe they would want to link.

One of the hallmarks of journalism has been its collaborative nature. Frequently, stories build on previous works. Discovering a scandal is often not the work of a single reporter, but the culmination of many peoples’ work. This is why I’ve always admired journalists’ willingness to attribute. Long before the Internet, there existed a “link economy” in the press, where reporters cited the work of those who came before them who had helped them break or uncover a story. Sometimes this was done grudgingly, but it was done irregardless.

The internet, and especially the blogosphere, has a similar phenomenon, often referred to as the aforementioned “link economy.” Bloggers and writers link to what others sites, knowing that may mean people click away from our website – but secure in the knowledge that if we send them somewhere interesting, they’ll be back for more. Remember the most viewed website in the world is dedicated to sending people to other sites; it’s called Google.

So let’s be clear, when The Walrus doesn’t link to others, it is a policy decision. They believe in the myth that they need to keep people on their website – which means they also believe in keeping their readers away from the very material that makes their stories interesting. This makes their website less interesting (and is why I don’t visit it – I visit websites with external links, ’cause I like to explore ideas — in both the literal and internet surfing sense).

So what richness did readers miss out on in this case? Well of course, none of The Walrus‘s readers even know that I wrote a piece that they could read with the click of a mouse. But beyond my own self-interest, there’s much more that could have been included:

  • The Globe piece containing a quote about detainees can be found here.
  • The Access to Information Act is referenced (and is central to the piece); it might be interesting to link to it.
  • James Travers, whose Hill Times piece entitled Conservative Prime Minister Harper’s highly-touted federal Accountability Act a recipe for more broken rules (phew!) also goes unmentioned and unlinked.
  • Reporter Stephen Maher does have his piece mentioned (“Ottawa Is Sending Me into a Black Rage”), along with its publication (Halifax’s Chronicle-Herald). However, one can’t fault The Walrus for not linking to them since… It doesn’t appear that the Chronicle-Herald keeps anything online after 2 weeks, and their library, which offers to help you find articles, has this for a webpage.
  • Also of interest is the report by the Canadian Association of Journalists and the Canadian Newspaper Association that shows we are behind Mexico, Pakistan and India in access to government information – no link again, although it can be found here. (And this was hard to find in Google/Internet terms.)
  • There’s more, but you get the point…

The point being, that if you don’t link to others, you are making it harder for your readers to delve deeper, and therefore to care more deeply about the subjects you’re writing about. In an online world, you are effectively acting as though all knowledge about the issue resides on your page. This is absurd. As a result, not linking to others feels not only like a violation of good journalism standards, and of the most basic codes of conduct on the internet, it’s a poor business decision.

This is because when you don’t link, others won’t link to you either. Consequently, you sit outside the conversation. As Taylor Owen and I wrote in Missing The Link (which we offered to The Walrus as the basis for a piece – though they declined):

The staff writers of The New York Times, while certainly talented, are not the beginning and end of news. Pretending that they are is laughable, and their customers know it. Consequently, simply recreating newspapers online won’t work. Americans may be interested in living in gated communities, but they don’t want to surf within them. Web pages that interlink with others are more likely to be visited because readers will know that in addition to the base content or analysis, they will also be pointed to interesting material, both within the site and outside. Isolated news pages will invariably remain just that—cut off.

And that sums up The Walrus‘s site – cut off. Which is sad, because Gil Shochat’s piece is completely brilliant.

Update 11:31am: Jeremy Keehn – senior editor at The Walrus (as well as very smart man, and someone I consider a friend) responds in this thoughtful post. Going to reflect on his comments – hope to have some intelligent to add in a bit.

The Valpy Social Media debate

So a few days ago I posted this response (a cleaner version to be found here at The Mark) to a piece Michael Valpy wrote in the Globe about how social media threatened the social cohesion of the country. My problem with Mr. Valpy’s piece is that it framed the question in the most negative light – seeing only the downside (and in some cases imagined) consequences of social media and none its positives. I was reminded of Steven Johnson’s delightful and intelligent counter-factual that describes a world where video games precede, and are then displaced by, books. One senses that if we lived in a universe where social media preceded main stream media Mr. Valpy would be writing columns worrying about the loss of the country’s small, rich and diverse conversations, crushed by the emergence a dominant agenda, curated by a small elite.

I was initially excited to hear that Mr. Valpy was writing a response in The Mark. Sadly, his piece wasn’t really a response. It addressed none of my critiques. Instead it focused primarily on repeating his original argument, but more slowly, and with bigger words.

I’ve re-read all three pieces and still feel good about my contribution. My main concern is that when reading the counterfactual at the end of my piece, many people have come to assume I look forward to the decline of main stream media (MSM). Nothing could be further from the truth. Yes, I believe in the potential of social media and, when I stepin  my counterparts shoes, I also see that MSM offers us a great deal. At the same time, I don’t believe MSM is the sole generator of social cohesion, national identity, or democracy. All three existed before the arrival of MSM and, should it come to pass, will survive its decline.

As a newspaper columnist I can imagine it is frightening to see your audience splintered into smaller fragments. At the same time however, I am surprised that a national commentator can’t see how unhealthy this imaginary social cohesion was, and how unsafe the public space was for many people. Remember, this is an article that paints, in a concerning tone, the passing of a world where people, to paraphrase Mr. Valpy, attended a modern version of Mass to become aware of what others thought they should be aware of. That is not a description of an active and engaged citizenry. That is a description of sheep. Well now the sheep are awakening. Yes it is scary, yes there are unknowns, and yes there is fragmentation. But there are also enormous positives, positives I wish Mr. Valpy and others at the Globe would include in their commentary. If they did they and their readers might see what I and those I work with see: the opportunity for something that it is better than what was on offer before, no matter how rosy a picture he paints of the past.

Ultimately, I think Mr. Valpy and I do share common ground. He sees “A glorious objective” in Michale Ignatieff”s call for a public space:

“Isaiah Berlin described this sense of belonging well. He said that to feel at home is to feel that people understand not only what you say, but also what you mean.”

I too believe this is a noble aim. But, while we stand on common ground, I fear Mr. Valpy and I look away in different directions (I would be interested in trying to reconcile these views – and have said as much to him). My reading of his piece leads me to believe that he looks into the past and posits that not only is such a state possible, but suggests we once achieved it. That there was a  Canada where people understood what one another were saying and meant, but that it is slipping away.

For me, I think any such past was more illusion than mirror.

I look forward and see not the realization of Ignatieff’s glorious objective, but an enhanced ability to pursue it. There are no countries where  people understand what each other say and mean. Only countries where citizens are good or bad at committing to try to understand what each other say and mean. In other words, home isn’t where you are understood, it is where others are prepared to go out of their way to understand you.

The opportunity of social media is it gives citizens – The People Formerly Known as the Audience – the ability to increase the range of views about which they want to be understood. This can lead to disagreements (such as the one the Valpy and I are having now) but it also forces us to face the fact that others do not understand, or agree, with what we say or mean. Whether it is disagreeing or agreeing however, the hall mark of social media has been its ability to expose us to new communities – to connect people with others who share interests and care about issues we’ve both long cared for ourselves, or have just discovered. As much as I like my country when its citizens are held to together by a common passport and newspaper, I like it even more when it is held together by a dense weave of overlapping, interconnected, conflicting and ever changing communities around hobbies, politics, personal interests, books, culture, and a million other things. Communities where new voices can be heard and new expressions of the Canadian identity can be manifested.

The promise of social media is its ability to complexify our story, and our relationships with one another. Ultimately, I see that complexity being much more interesting than illusions cast by crude mirrors reflecting only what their holders decide should be seen. Will social media be able to hold up some new “mirror”? I suspect yes, but ultimately don’t know. But whether it can or cannot, I feel optimistic that the ascendancy of social media doesn’t mean the end of our social cohesion.

Dear Valpy: social media isn't killing democracy, it's making it stronger

So I’m really worried I’m becoming the one man rant show about the Globe, but as long as their columnists keep writing stuff that completely misunderstand the intersection between technology and politics, I feel bound to say something.

First it was Martin Lawrence, who was worried about the future of the country since his profile of young people was (as my friend put it) limited to “an unthinking, entitled drain on the country I call home and pillage without contribution…”

Now Michael Valpy is worried. He’s actually worried about a lot of things (which don’t all seem to hang together, but the part that has him most worried is that Canadians are becoming segmented into smaller groups and that this threatens the fabric of our democracy and country.

The premise goes something like this: the decline of main stream media and the rise of social media means Canadians are suffering from a social cohesion deficit. Increasingly we will have less in common with one another and engage in narrower and smaller conversations. As a result, there will no longer be a “political agenda” we all agree we should be talking about. It is all summed with a quote from a Carleton University Professor:

“The thing about newspapers is that you always find things you didn’t know you were looking for. You come across views that you don’t agree with or don’t like,” says Christopher Waddell, director of Carleton University’s school of journalism. “When you’re searching for things on the Internet, I think it’s much less likely that you’re searching for things that challenge you. You’re much more likely to be searching for positive reinforcement.”

and it goes on…

“Society is always better when someone is trying to undermine your views. And particularly, social cohesion is better, because being challenged forces you to think through why you believe what you believe. It’s the stimulus for debate and discussion and a recognition of multiple others.”

What’s so frustrating is that Waddell and Valpy arrive to the debate both 3 years late and with the wrong conclusion. As Steven B Johnson, who wrote one of many fantastic pieces on “serendipity,” might ask: “Does Michael Valpy even use the internet?” But of course a main stream media columnist and a professor who trains them would naturally see a diminishing role for main stream media as a threat to democracy and the very fabric of the country. This argument has been tried, and frankly, it doesn’t have legs. Democracy and Canada will survive the decline of mainstream media – just as it survived before it existed.

Indeed, the decline of mainstream media may actually be healthy for our democracy. Here are two thoughts for Valpy to stew on:

First, comes from Missing the Link, a piece Taylor and I wrote ages ago which keeps proving to be handy:

The “necessary for democracy” argument also assumes that readers are less civically engaged if they digest their news online. How absurd. Gen Y is likely far more knowledgeable about their world than Boomers were. The problem is that Boomers appeared more knowledgeable to one another because they all knew the same things. The limited array of media meant people were generally civically minded about the same things and evaluated one another based on how much of the same media they’d seen. The diversity available in today’s media—facilitated greatly by the internet—means it is hard to evaluate someone’s civic mindedness because they may be deeply knowledgeable and engaged in a set of issues you are completely unfamiliar with. Diversity of content and access to it, made possible by the internet, has strengthened our civic engagement.

This strikes at the core of how Valpy and I disagree. To be harsh, but I believe fair, he is essentially arguing that we may be better off not only if we are dumber, but if we are collectively so. The country is better, stabler and safer if we all talk about the same thing (which really means… what does Toronto/Ottawa/Ontario insert favourite centralist scape goat here, want). Hogwash I say! Diversity is what makes Canada great, and it is, paradoxically, the thing that binds us. Certainly for my tribe the value of Canada is that you can come here and can be what you want. There is a common value set, but it is minimalist. The central value – now protected by the charter – is that you can be who you want to be. And that is something many of us cherish. Indeed, don’t underestimate the fact that that is pretty strong glue, especially in a world where there are many countries in which such a right does not exist.

Second, I think there is compelling case to be made that it is main stream media that is killing democracy. Virtually every political analyst agrees that ever since Trudeau the power of the Prime Minister’s office has been steadily increasing, more recently to a degree that arguably threatens the role and function of parliament. Do Committees matter any more? Not really. Oh, and name a regional MP who has real weight – someone on par to John Crosbie in his hey day. Pretty hard. What about Ministers? There authority (and accountability) is not even a slice of what it used to. And cabinet? Even it toes the line of the mighty all powerful PM.

What parallels this rise in the PMs absolute power? The increased used of modern technologies. TV and polls. With TVs the Prime Minister can speak directly to Canadians everywhere – without having to be mediated by pesky local MPs or representatives. And with polls, the prime minister doesn’t even need local MPs to give him or her the “sense on the ground.”  But imagine a world where the two very things that Valpy fears are in decline – polling and mainstream media – actually do disappear? With a citizenry fractured along hundreds of conversations there are all sorts of information niches for MPs to fill and play important roles within. More importantly, without effective polling MPs local knowledge and local community connections (enhanced by social media) suddenly becomes relevant again.

If anything polling and mainstream media (especially TV) were killing our democracy. Social media may be the reason we get it back.

Using a media bias tool to calculate our political "drift"

Nicolas T. sent me a cool link to Fairspin, a website where readers rate the bias of news articles.

This is the type of site that works better the more people who use it – the larger the readership the more likely the bias measurement will reflect that of the population’s.  Indeed this is the sites biggest challenge – it could be taken over by readers of a certain political stripe who over rate the news bias  against them, discrediting the sites ranking system.

Looking over the site I got an additional thought. The Vancouver Sun and/or the Globe and Mail sometimes have an editorial from 50 or 100 years ago. This got me thinking that it might be interesting for a site like this is to take random stories that were rated on the site and put them back to users in 2, 5 and 10 years. The reason to do this is to see if readers in 10 years rate the bias differently then they do today. This might give us an additional read to see how what is perceived as “right” and “left” evolve over time.