Tag Archives: social contract

The Dangers of Being a Platform

Andrew P. sent me this article Apple vs. the Web: The Case for Staying Out of Steve Jobs’s Walled Garden that makes a strong case for your media company to not develop (or at least not bet the bank on) an iPhone App as the way out of trouble.

Few companies actually know how to manage being a platform for an ecosystem and Apple is definitely not one of them. Remember this is company that’s never played well with others and has a deeply disturbing control freakishness to it. Much like Canadians are willing to tolerate the annoying traits of the federal NDP, consumers and developers were willing to tolerate these annoying traits as long as Apple was merely influencing the marketplace but not shaping it. As Apple’s influence grows, so to do the rumblings about its behaviour. People say nice things about Apple’s products. I don’t hear people say nice things about Apple. This is stage one of any decline.

Here, history could be instructive. Look back at another, much more maligned company that has a reputation of not playing well with others: Microsoft. Last year, I wrote this piece about how their inability to partner helped contribute to their relative decline. In short, after kicked around and bullying those who succeeded on its platform, people caught the message and stopped. Today Apple thrives because people elect to innovate on their platform. Because it has been interesting, fun, and to a much, much lesser degree, profitable. Take away the “interesting” and “fun” and/or offer up even a relatively interesting competing platform… and that equation changes.

Heck, even from a end user’s perspective the deal Apple made with me is breaking. Their brand is around great design and fun (think of all those cute fun ads). They still have great design, but increasingly when I think of Apple and the letter F comes to mind the word “fun” isn’t what pops into my head… its “fascism.” Personally I’m fairly confident my next phone will not be an iPhone. I like the phone, but I find the idea of Steve Jobs controlling what I do and how I do it simply too freaky. And I don’t even own a multi-million dollar media empire.

So being a platform is hard. It isn’t license to just print money or run roughshod over whoever you want. It is about managing a social contract with all the developers and content creators as well as all the end users and consumers. That is an enormous responsibility. Indeed, it is one so great we rarely entrust it to a single organization that isn’t the government. Those seeking to create platforms, and Apple, and Facebook especially (and Google and Microsoft to a lesser extent) would all do well to remember that fact.

Oh, and if you’re part of a media companies, don’t expect to saved by some hot new gizmo. Check out this fantastic piece by John Yemma, the Editor of The Christian Science Monitor:

So here’s my position: There is no future in a paywall. No salvation in digital razzle dazzle.

There is, however, a bold future in relevant content.

That’s right. Apple won’t save you. Facebook doesn’t even want to save you. Indeed, there is only one place online where the social contract is clear. And that’s the one you can create with your readers by producing great content. On the web.

Open Source Strategy: OpenMRS case study

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Last week I had the pleasure of being invited to Indianapolis to give a talk at the Regenstrief Institute – an informatics and healthcare research organization – which also happens to host the founders of OpenMRS.

For those not familiar with OpenMRS (which I assume to be most of you) it is open-source, enterprise electronic medical record system platform specifically designed to respond to those actively building and managing health systems in the developing world. It’s a project I’m endlessly excited about not only because of its potential to improve healthcare in developing and emerging markets, but also because of its longer-term potential to serve as a disruptive innovator in developed markets.

Having spent a few days at Regenstrief hanging out with the OpenMRS team, here are some take aways I have regarding where they are, and where – in my mind – they should consider heading and what are some of the key places they could focus on to get there.

Current State: Exiting Stealth Mode

Paul Biondich and Andrew Arenson point me to this article about Community Source vs. Open Source which has an interesting piece on open source projects that operate in “Stealth Mode”

It is possible to find models similar to community source within the open source environment. For example, some projects opt to launch in a so called ‘stealth mode’, that is, they operate as a truly open source development from inception, but restrict marketing information about the project during the early stages. This has the effect of permitting access to anyone who cares enough to discover the project, whilst at the same time allowing the initiating members to maintain a focus on early strategic objectives, rather than community development.

OpenMRS has grown in leaps and bounds and – I would argue – has managed to stay in stealth mode (even with the help of their friends at Google summer of code). But for OpenMRS to succeed it must exit stealth mode (a transition that has already been steadily gathering steam). By being more public it can attract more resources, access a broader development community and role out more implementations for patients around the world. But to succeed I suspect that a few things need to be in place.

Core Opportunities/Challenges:

1. Develop OpenMRS as a platform to push people towards cooperating (as opposed requiring collaboration) whenever possible.

One of the smartest things Firefox did was create add-ons. The innovation of add-ons accomplished two benefits. First, it allowed those working on the trunk of the Firefox code to continue to do their work without being distracted by as many feature requests from developers who had an idea they wanted to try out. Second, it increased the number of people who could take interest in Firefox, since now you could code up your own add-on cooperatively but independently, of the rest of the project.

With OpenMRS my sense is that then entire UI is a platform that others should be able to develop or build add-on’s for. Indeed, the longer term business model that makes significant sense to me is to treat OpenMRS like WordPress or Drupal. The underlying code is managed by a core open source community but installation, customization, skinning, widgets, etc… is done by a mix of actors from amateurs, to independent hackers and freelancers to larger design/dev organizations. The local business opportunities to support OpenMRS and, in short, create an IT industry in the developing world, are enormous.

2. Structural Change(s)

One consequence of treating OpenMRS as a platform is that the project needs to be very clear about what is “core” versus what is platform. My sense is that members of the Mozilla team does not spend a lot of time hacking on add-ons (unless they have proven so instrumental they are brought into the trunk). Looking at WordPress the standard install theme is about as basic as one could expect. It would seem no one at WordPress is wasting cycles developing nice themes to roll out with the software. There is a separate (thriving) community that can do that.

As a result, my sense is that OpenMRS should ensure that its front-end developers slowly begin to operate as a separate entity. One reason for this is that if they are too close to the trunk developers they may inadvertently prevent prevent the emergence of a community that would specialize in the installing and customizing of OpenMRS. More importantly, those working on the platform and those working on the trunk may have different interests, and so allowing that tension to emerge and learning how to manage it in the open will be healthy for the long term viability of the project as more and more people do front end work and share their concerns with trunk developers.

3. Stay Flexible by Engaging in Community Management/Engagement

One of the challenges that quickly emerges when one turns a software product into an innovation platform is that the interests of those working on the product and those developing on the platform can quickly divide. One often here’s rumblings from the Drupal community about how drupal core developers often appear more interested in writing interesting/beautiful code than in making Drupal easier to use for businesses (core vs. platform!). Likewise, Firefox and Thunderbird also hear similar rumblings from add-on developers who worry about how new platforms (jetpack) might make old platforms (add-ons) obsolete. In a sense, people who build on platforms are inherently conservative. Change, even (or sometimes especially!) change that lowers barriers to entry means more work for them. They have to ensure that whatever they’ve built on top of the platform doesn’t break when the platform changes. Conversely trunk developers can become enamored with change for change’s sake – including features that offer marginal benefits but that disrupt huge ecosystems.

In my mind, managing these types of tension is essential for an open source project – particularly one involving medical records. Trunk developers will need to have A-level facilitation and engagement skills, capable of listening to platform developers and others, not be reactive or defensive, understand interests and work hard to mediate disputes – even disputes they are involved in. These inter-personal skills will be the grease that ensure the OpenMRS machine can keep innovating while understanding and serving the developer community that is building on top of it. The OpenMRS leadership will also have to take a strong lead in this area – setting expectations around how, and how quickly OpenMRS will evolve so that the developer ecosystem can plan accordingly. Clear expectations will do wonders for reducing tensions between disparate stakeholders.

4) Set the Culture in Place now

Given that OpenMRS is still emerging from Stealth mode, now is the time to imprint the culture with the DNA it will need to survive the coming growth. A clear social contract for participation, a code of community conduct and clearer mission statement that can be referenced during decisions will all be essential. I’m of course also interested in the tools we can role out that will help manage the community. Porting over to Trac the next generation of Diederik’s bug-fix predicter, along with his flame monitor, are ways to give community the influence to have a check on poor behaviour and nudge people towards making better choices in resolving disputes.

5) Create and Share Data to Foster Markets

Finally, I think there is enormous opportunity for a IT industry – primarily located in the developing world – to emerge and support OpenMRS. My sense is that OpenMRS should do everything it can to encourage and foster such an industry.

Some ideas for doing this have been inspired by my work around open data. I think it is critical that OpenMRS start asking implementations to ping them once complete – and again whenever an upgrade is complete. This type of market data – anatomized – could help the demonstrate demand for services that already exists, as well as its rate of growth. Developers in underserved counties might realize there are market niches to be filled. In addition, I suspect that all of the OpenMRS implementations that have been completed that we don’t know about represent a huge wealth of information. These are people who managed to install OpenMRS with no support and possibly – on the cheap. Understanding how they did and who was involved could yield important best practices as well as introduce us to prospective community members with a “can do” spirit and serious skills. I won’t dive into too much detail here, but needless to say, I think anonymized but aggregated data provided for free by OpenMRS could spur further innovation and market growth.

Postscript

I’m sure there is lots to debate in the above text – I may have made some faulty assumptions along the way – so this should not be read as final or authoritative, mostly a contribution to what is an ongoing discussion at OpenMRS. Mostly I’m excited about where things are and where they are going, and the tremendous potential of OpenMRS.

The challenge of Wal-Mart – the challenge of America

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Just finished reading The Wal-Mart Effect by Charles Fishman and thoroughly enjoyed it. So much to discuss and share, which I intend to, in a future post. Right now, I’ve just landed in Chicago about 4 1/2 hours later than planned and it’s late so I’m going to head to bed.

The one thought I wanted to throw out there was that this book – which beautifully dissects the strengths and weaknesses of Wal-Mart (hint, they are one and the same) is a fantastic microcosm of the two critical challenge facing America at the start of the 21st century.

The first, centres around if and how America will renew its social contract in the face of globalization and the existence of companies like Wal-Mart that are simply so much larger in scale than anything it has previously experienced. This challenge is made all the more complex by the fact that despite being a retailer, Wal-Mart is, at its core, an information company. The story of Wal-Mart is the story of America’s transition from the industrial to the post-industrial era (I think this is fascinating because of course no one sees Wal-Mart as an information age company but it is a much more accurate reflection of what this change looks like than say, the story of MicroSoft).

The second has to do with how isolated Wal-Mart is from American mainstream culture (and by extension the world’s) and America’s isolation from the world’s culture. Check out these lines from the last few paragraphs of the book:

“No one likes to hear or read an accounting of his or her faults. Most of us would wave off such blunt recital, or avert our eyes. But Wal-Mart needs to continue to try to listen to what Americans are saying about it, and we have a responsibility to continue to insist on accountability.

What Wal-Mart is trying to do, really, is engage the world, understand the world, meet its customers and suppliers in a different setting than shelf price. To do that, Wal-Marters need to travel, to routinely get out and hear what people say about them-in city council meetings, in industry conferences, at public forums. The transformation of Wal-Mart itself must come from the buildings in Bentonville [it’s HQ], yes: but the motivation for change can’t be found in the supplier meeting rooms or the streams of sales data, no matter how cleverly analyzed. The motivation for change will be found in the passion of customers and vendors-the ones who like Wal-Mart, the ones who don’t like Wal-Mart but can’t resist, the ones who define themselves by their refusal to deal with Wal-Mart, the ones who fear Wal-Mart.

For Wal-Mart to really change, it needs to be able to see itself as we see it, it needs to see the world clearly, it needs to look out.”

Substitute Wal-Mart for America and think about this as not the marketplace, but the global stage and you pretty much sum up the challenge of America. The country no longer can see itself the way the rest of the world does – and it needs to, if it is going to play the role we need it to play. America, like Wal-Mart, is neither inherently good or evil, it is simply an increadibly powerful force that needs to figure out how it is going to choose to make its actions felt. And we all have a responsiblity in shaping those choices. Americans’ or not.