My home, winning prizes and making the news

As long time readers of my blog already know I live on a green a roof (which is so amazing I wrote about it twice). I also live above a couple of box stores including a Winners and Home Depot and not to mention a sushi restaurant, a cellphone shop, and a Starbucks as well as a Save-on-Foods.

As I tell my friends, I have the world’s largest pantry and workshop in my basement… I just don’t own anything in it yet.

Sounds weird? It would. And, it is awesome.

The building is called The Rise and yesterday, a few more people across the country got a chance to read about how great it (and other mixed-use developments are) are with the publication of Frances Bula’s piece in the Globe about it.

The piece (oddly) doesn’t even mention the green roof and garden we have in the middle of our complex. It does however go into significant detail about mixed use developments. Also odd is that the piece has the weird subtitle of “but not everyone is on board” where the reservations are few and limited to people in Toronto who, I suspect, have never seen the building:

In spite of that, many Torontonians, such as Mr. Klein and Mr. Jackson, are skeptical about Vancouver’s radical experiments in putting people on top of giant stores.

“The jury is very much out on the idea of residential on top of big box, like we’re seeing in Vancouver,” Mr. Klein says.

But Vancouver’s planning director, Brent Toderian, said he believes the Rise is a wonderful new example of mixed use. It’s one that the city went out of its way to encourage.

From my perspective, the jury is only out for those who’ve never lived or visited this place.

Let's Turn up the heat on Rex Murphy's flawed logic

In his regular column the other week Rex Murphy published a piece entitled Don’t turn up the heat on the West, which also had the great sub title: By making Western provinces pay for adventures in global warming policy we will be playing with Confederation.

For a man that regularly rails against the lack of political imagination in this country it is odd to see him shut down debate and present us with a narrow (Bush-styled) choice he usually loathes: our planet or our country. As a red blooded Canadian the choice for Rex is easy. The costs of climate change can be ignored since they will be born by my children in some hard to quantify future. In contrast, the political costs of acting (which he will witness) are “real” and “reckless.”

What is sad is that we’ve been here before. One wonders what Rex would have said in the 30’s or 60’s about asbestos mining. Here is a mineral for which there was overwhelming evidence that there was a negative impact on miners especially, and citizens generally, that came into contact with it. Indeed as early as 1935 senior executives in two of the largest firms in the industry – Raybestos Manhattan and Johns-Manville – secretly agreed that “our interests are best served by having asbestosis receive the minimum of publicity.” But the growing scientific literature from the 30’s-60’s that suggested asbestos had serious negative side effects didn’t matter. For one there were asbestos deniers (those contrarian thinker-types Rex would love), such as J. Corbett McDonald, a McGill professor who received $500,000 in research funding from Quebec Asbestos Mining Association and determined that contaminants in the environment, not asbestos, cause lung tumours seen in Canadian workers. Phew!

Looking back, we can see now that Asbestos was massively damaging and deeply, deeply costly. Asbestos is so problematic and has created so much exposure to the insurance industry that much of it remains unresolved today. In many countries the government simply had to offer direct compensation packages since the liabilities were too great to be covered. This is to say nothing of site and building cleanups (like out parliament buildings which are currently spending 10s millions to have the asbestos removed from). In total, we are definitely talking about 100s of billions of dollars. Possibly over a trillion dollars in costs over the last two-three decades. And that’s just in Canada.

Of course, back in 1960s and 70s talking about shutting down the abestoes industry would have posed a threat to national unity too. Most of Canada’s asbestoes mines are located in Quebec and so confronting this future risk (that science strongly suggested was imminent) would have required political leadership and tackling regionalism.

Thank god we didn’t. Our inaction spared us having to address the political consequences. Instead we’ve only had to deal with billions of dollars in lawsuits, tens of thousands (likely many more) lives cut short by cancer and other illnesses, and locking parts of our economy into a dying industry which the world was less and less interested in.

What’s most sad? We haven’t stopped. Prime Minister Harper continues to try to block a UN environmental agreement (the Rotterdam Convention) that would list chrysotile asbestos as a hazardous substances. His political quote on the issue: The Liberals are being “duped and manipulated by extremist groups,” and that the other national parties are urban-focused and don’t understand regional issues like asbestos. Of course, by blocking the convention Canada can continue to sell asbestos without informing purchasers – especially those in developing countries (one of the few markets left) – that it is hazardous. Yeah us!

Rex flawed logic is summed up when, in his article, he says:

Should some global warming action plan attempt to put the oil sands and Western energy development at significant disadvantage, or draw taxes out of the economies of the Western provinces to pay for adventures in global warming policy, we will be playing with Confederation.

In short, it doesn’t matter how serious an issue is. If it the politics are too difficult – we shouldn’t act. Indeed, I can imagine him using the same logic back in the 70s writing about asbestos, saying something like:

Should some asbestos regulatory regime place Quebec asbestoes mining at significant disadvantage, or draw taxes out of the economy of Quebec to pay for adventures in health and safety policy, we will be playing with Confederation.

Yes, we would have. And it would have been the right call. That’s what political leadership is Rex. I’m sorry you’re not interested in it.

Twitter is my Newspaper: explaining twitter to newbies

I’m frequently asked about technology, the internet and web 2.0 and in the course of the discussion the subject of Twitter inevitably arises. People are frequently curious, often judgmental, and almost always bewildered by the service. This isn’t surprising, Twitter is poorly understood despite its relative success (and its success is still small in the grand scheme of internet related things). Part of this is because people (even early adopters) are still figuring twitter out, and part of this is because those frequently explaining it don’t understand it themselves (I’m looking at you newspaper columnists).

Most often I sense people misunderstand Twitter because they compare it to a text based internet tool they do know: e-mail. This reference point shapes their assumptions about Twitters purpose and leads them to ask questions like: how can you read all those tweets? or how can you “follow” 250 people? If the unsaid assumption is that twitter creates 2000 new emails a day to read – well no surprise they’re running for the hills! This is doubly true if you believe the myth that all people tweet about (and thus read) is their breakfast menu, or what they are doing in a given moment.

Twitter is not email and while it has many (evolving) uses I’ve found the best metaphor for explaining how my friends and I use it is a much simpler technology: the newspaper.

Few people read every (or even most) articles in a newspaper – indeed most of us just scan the headlines when we see a newspaper. Likewise, very few people read all their tweets. Indeed, many of us go days (guilt free) without ever looking at the newspaper – same with Twitter, many people go days without looking at their twitter feed. The difference is that your newspaper’s headlines only change once a day and it is awkward to carry the thing around with you. Twitter’s headlines are always changing, and its located on your blackberry or iphone.

Now the difference from email becomes more clear. There is no obligation – or even expectation – of readership with Twitter. Emails you have to (or are supposed to) read and, let’s face it, are often a chore to get through. Newspaper articles you choose to read, often for pleasure or consumption.

Indeed, as Taylor and I outlined in Missing the Link, Twitter is better than a newspaper in many ways since you get to choose the columnists whose headlines you’ll scanning. Whereas a newspaper brings together articles, ideas and information someone else thinks you should care about Twitter brings together the ideas, articles and information by people you care about. I follow a number of “thought leaders” people like Clay Shirky, Jay Rosen, Andrew Potter, Tim O’Reilly, David Weinberger, etc… along with some friends and colleagues. While they occasionally say short pithy things, they are usually linking to articles that they find interesting. In short, some of the smartest people I know, and some I don’t, are essentially creating a vetted reading list for me. This virtual community is my news editor.

Better still, I don’t always have a newspaper on me. But an endless stream of articles vetted by smart people is always just a click away so whenever I have a spare moment – on the bus, in line at the grocery store, or waiting for a taxi – I can pull up some interesting reading material I would otherwise never have read.

I don’t claim this is Twitter’s only use, so it’s not complete, comprehensive explanation, but I’ve found this explanation has helped a number of my non-web savvy friends to “get” Twitter.

I get by with a little help from my readers: crowdsourced corrections

I have always been grateful to readers who, in emails or in the comments below, have pointed out typos, grammatical errors or even factual errors in my blog posts. By taking the time and making the effort to let me know (for nothing more than a thank you) they enable me to make corrections and improve the quality and readability of this blog.

Any comment or news site, whether it understands it (like I hope readers of eaves.ca feel) or not (think most newspapers), is a community. I may write on my blog, but so do many others – through comments and, not infrequently, email I receive. But typos, grammatical mistakes and factual errors are another way I get to have a conversation with readers and by which I hope they get to feel part of this community. It is what I think can help make blogs more fun, engaging, as well as grounded and more humble, than newspaper columns.

This process was revolutionized a little under a year ago when I installed the Goosegrade plugin. This plugin is amazing. It allows any registered Goosegrade user to suggest edits using a fairly slick and simple interface. On the back end, I get to see the original text and the edited text side by side and can simply press an “accept” or “decline” button to implement the edits. This “crowdsourcing” of the editing of my blog has been nothing short of a blessing. I try to blog 4 times a week (an aggressive pace, I feel) and I frequently must blog at late hours (it’s 2am right now) and so, I admit, I make mistakes. Sometimes lots of them. This of course makes those who offer corrections that much more important to me.

The really cool thing about Goosegrade is that it allows me to track both how many corrections have been made (I’m in the 100’s now), and by who! So I wanted to take this moment to say thank you, and send some link love to those who have made numerous corrections.

People like ndrwclrk, Brenton, Luke and Cedgell who regularly send me typo edits… thank you!

I do, however, want to send a special thank you to Silly Gwailo, who has submitted over 82 edits (patches) to my blog. I’m very, grateful for your help. Thank you so much. You, and everyone who submit edits, have helped make eaves.ca better.

If I could start with a blank sheet of paper… (part 2)

The other week Martin Stewart-Weeks posted this piece on the Australian Government’s Web 2.0 Taskforce blog. In it he asked:

“…imagine for a moment it was your job to create the guidelines that will help public servants engage online. Although you have the examples from other organisations, you are given the rare luxury to start with a blank sheet of paper (at least for this exercise). What would you write? What issues would you include? Where would you start? Who would you talk to?”

Last week I responded with this post which explained why my efforts would focus on internal change. This week I want to pick the thread back up and talk about what applications I would start with and why.

First, Social Networking Platform (this is essential!):

An inspired public service shouldn’t ban Facebook, it should hire it.

A government-run social networking platform, one that allowed public servants to list their interests, current area of work, past experiences, contact information and current status, would be indispensable. It would allow public servants across ministries to search out and engage counterparts with specialized knowledge, relevant interests or similar responsibilities. Moreover, it would allow public servants to set up networks, where people from different departments, but working on a similar issue, could keep one another abreast of their work.

In contrast, today’s public servants often find themselves unaware of, and unable to connect with, colleagues in other ministries or other levels of government who work on similar issues. This is not because their masters don’t want them to connect (although this is sometimes the case) but because they lack the technology to identify one another. As a result, public servants drafting policy on interconnected issues — such as the Environment Canada employee working on riverbed erosion and the Fisheries and Oceans employee working on spawning salmon — may not even know the other exists.

If I could start with a blank sheet of paper… then I’d create a social networking platform for government. I think it would be the definitive game changer. Public servants could finally find one another (saving millions of hours and dollars in external consultants, redundant searches and duplicated capacity. Moreover if improving co-ordination and the flow of information within and across government ministries is a central challenge, then social networking isn’t a distraction, it’s an opportunity.

Second, Encourage Internal Blogs

I blogged more about this here.

If public servants feel overwhelmed by information one of the main reasons is that they have no filters. There are few, if any bloggers within departments that are writing about what they think is important and what is going on around them. Since information is siloed everybody has to rely on either informal networks to find out what is actually going on (all that wasted time having coffee and calling friends to find out gossip) or on formal networks, getting in structured meetings with other departments or ones’ boss to find out what their bosses, bosses, boss is thinking. What a waste of time and energy.

I suspect that if you allowed public servants to blog, you could cut down on rumours (they would be dispelled more quickly) email traffic and, more importantly, meetings (which are a drain on everybody’s time) by at least 25%. Want to know what my team is up to? Don’t schedule a meeting. First, read my blog. Oh, and search the tags to find what is relevant to you. (You can do that on my blog too, if you are still reading this piece it probably means you are interested in this tag.)

Third, Create a Government Wide Wiki

The first reason to create a wiki is that it would give people a place to work collectively on documents, within their departments or across ministries. Poof, siloes dissolved. (Yes, it really is that simple, and if you are middle management, that terrifying).

The second reason to provide some version control. Do you realize most governments don’t have version control software (or do, but nobody uses it, because it is terrible). A wiki, if nothing else, offers version control. That’s reason enough to migrate.

The third reason though is the most interesting. It would change the information economics, and thus culture, of government. A wiki would slowly come to function as an information clearing house. This would reduce the benefits of hoarding information, as it would be increasingly difficult to leverage information into control over an agenda or resource. Instead the opposite incentive system would take over. Sharing information or your labour (as a gift) within the public service would increase your usefulness to, and reputation among, others within the system.

Fourth, Install an Instant Messaging App

It takes less time than a phone call. And you can cut and paste. Less email, faster turn-around, quicker conversations. It isn’t a cure all, but you’ve already got young employees who are aching for it. Do you really want to tell them to not be efficient?

Finally… Twitter

Similar reasons to blogs. Twitter is like a custom newspaper. You don’t read it everyday, and most days you just scan it – you know – to keep an eye on what is going on. But occasionally it has a piece or two that you happen to catch that are absolutely critical… for your file, your department or your boss.

This is how Twitter works. It offers peripheral vision into what is going on in the areas or with the people that you care about or think are important. It allows us to handle the enormous flow of information around us. Denying public servants access to Twitter (or not implementing it, or blogs, internally) is essentially telling them that they must drink the entire firehose of information that is flowing through their daily life at work. They ain’t going to do it. Help them manage. Help them tweet.

Toronto Innovation Summit on Open Government

Today I’m at Toronto City Hall doing a panel on Open Government for the Innovation Showcase. If you are reading this before 10am EST you can catch a webcast of the panel at the above link.

I’ve pasted in my slides for those who would like to follow along. Down below I’ve included a few links that those who are new to my site (or who haven’t read my writing on government 2.0) might find interesting.

Some of my favourite posts of open government, open data and gov 2.0:

The Three Laws of Open Government Data

Open Data: USA vs Canada

Create the Open Data Bargain in Cities

Globe and Mail Op-Ed: Don’t Ban Facebook

If I could start with a blank sheet of paper… (written for the Australian Government’s Web 2.0 Taskforce)

Mapping Government 2.0 against the Hype Curve

Feeding the next economy – Give us a stimulus that stimulates, not placates

Why the Government of Canada needs bloggers

Why StatCan could be like Google

The Public Service as Gift Economy

Public Service Sector Renewal and Gen Y: Don’t be efficient

Public Service Sector Renewal: Starting at the APEX

The Stimulus Map: Open Data and enhancing our democracy

The subject of the distribution of stimulus monies has been generating a fair amount of interest. Indeed, the Globe published this piece and the Halifax Chronicle-Herald published this piece analyzing the spending. But something more interesting is also happening…

Yesterday, my friend Ducky Sherwood and her husband Jim published their own analysis, an important development for two reasons.

First, their analysis is just plain interesting… they’ve got an excellent breakdown of who is receiving what (Ontario is a big winner in absolute and per capita terms, Quebec is the big loser). Moreover, they’ve made the discussion fun and engaging by creating this map. It shows you every stimulus project in the country and where you click it will highlight nearby projects. The map also displays and colour-codes every riding in the country by party (blue for Conservatives, magenta for everyone else) and the colour’s strength correlates to the quantity of monies received.

Stimulus Map

Second, and more interesting for me, is how their analysis hints at the enormous possibilities of what citizens can do when Government’s share their data and information about programs with the public in useful formats. (You can get spreadsheets of the data and for those more technically-minded the API can be found here). This is an example of the Long Tail of Public Policy Analysis in action.

This could have a dramatic impact on public discourse. Open data shifts the locus of power in the debate. Previously, simply getting the data was of value since your analysis would likely only compete, at best, with one or two other peoples (usually a news organization, or maybe a professor). But when anyone can access the information the value shifts. Simply doing an analysis is no longer interesting (since anyone can do it). Now the quality, relevance, ideological slant, assumptions, etc… of the analysis are of paramount value. This has serious implications – implications I believe bode well for debate and democracy in this country. Indeed, I hope more people will play with the stimulus data (like these guys have) and that a more rigorous debate about both where it is being spent and how it is being spent will ensue. (Needless to say, I believe that spending money on auto bailouts and building roads does little to promote recovery – the real opportunity would have been in seeding the country with more data to power the businesses of tomorrow).

There are, however, limits to Ducky’s analysis that are no fault of her own. While she can crunch the numbers and create a great map she is… ultimately… limited to the information that government gives her (and all of us). For example the data set she uses is fairly vague about the value of projects: the government labels them “under $100K” or “between $100K and $1M.” These are hardly precise figures.

Nor does the data say anything about the quality of these projects or their impact. Of course, this is what the debate should be about. Where, how effectively, and to what end is our money being spent? Ducky’s analysis allows us to get to these questions more quickly. The point here is that by opening up this stimulus money to popular analysis we can have a debate about effectiveness.

I don’t, for a second, believe that this will be an easy debate – one in which a “right” answer will magically emerge out of the “data.” Quite the opposite, as I pointed out above the debate will now shift to the economic, ideological and other assumptions that inform each opinion.  This could in fact create a less clear picture – but it will also be a picture that is more reflective of the diversity of opinions found in our country and that can scarcely be represented in the two national newspapers. And this is what is most important. Open data allows for a greater debate, one that more citizens can contribute and be a part of rather than just passively observe from their newspapers and TV screens. That is the real opportunity of open data is not that it enables a perfect discussion, but a wider, more democratic and thus, as far as I’m concerned, a better one.

(An additional note, while it is great that the government has created an API to share this data, let us not get too excited; it is very limited in what it tells us. More data, shared openly would be better still. Don’t expect this anytime soon. Yesterday the Government dropped 4,476 pages off at the Parliamentary Budget Office rather than send them a electronic spreadsheet (h/t Tim Wilson). Clearly they don’t want the PBO to be able to crunch the numbers on the stimulus package – which means they probably don’t want you to either.)

Canada's Arctic Strategy – playing to the strengths of others

Last week I the good fortune of participating in an intimate workshop on Canadian foreign policy hosted by CIGI and convened in preparation for an upcoming issue of the International Journal in which the papers will be published.

One of the participants, Elizabeth Riddell-Dixon, gave an excellent paper on The United Nations and the Regime to Manage the Continental Shelf Beyond 200 Nautical Miles. During the discussion of her about her paper and Canada’s activities in the North more generally she reiterated the point she made in her September 2008 Policy Options article entitled Canada’s Arctic continental shelf extension: debunking myths:

Contrary to commonly held myths that Canada is losing the race to stake claims to the Arctic continental shelf beyond 200 nautical miles as other Arctic countries move more quickly and effectively to secure the resources for themselves, there is no “Wild West” scramble occurring, and relations among the participants are remarkably cooperative. There is an international legal regime in place, and its rules are being observed by the Arctic countries. Furthermore, these states already have sovereign rights over the continental shelf beyond 200 miles that do not depend on occupation or proclamation.

I found Riddell-Dixon’s comments fascinating. Her thorough and convincing assessment sits in stark contrast to the headlines one normally reads in the news: “Battle for the Arctic heats up” (CBC), “Arctic military bases signal new Cold War” (The Times), “Canada uses military might in Arctic scramble” (The Guardian) and “Sweden’s arctic army can beat up our arctic army” (who else… The National Post).

Given these articles one is liable to think that a Russian invasion of The North is imminent! And this is perhaps understandable, talking about military exercises and a “wild west” sells newspapers and makes citizens feel patriotic. It is however, completely divorced from how decisions are presently being made. Indeed, Riddell-Dixon pointed that if anything the activities of Russia, Canada, the United States, Norway and Denmark have been marked by cooperation – we share information, resources and even ships – as we collectively map out the ocean floor. Indeed, this – and other areas of cooperation between the 5 circumpolar countries – was outlined in the (dramatically under-reported) Ilulissat Declaration in which the Arctic Five reaffirmed that:

The five coastal states currently cooperate closely in the Arctic Ocean with each other and with other interested parties. This cooperation includes the collection of scientific data concerning the continental shelf, the protection of the marine environment and other scientific research. We will work to strengthen this cooperation, which is based on mutual trust and transparency, inter alia, through timely exchange of data and analyses.

So we have an international legal regime (based on the Law of the Sea) for resolving boundaries in the North. All the relevant actors are adhering to (and even cooperating around) it. And yet, the military rhetoric around the North continues to get trotted out. If the only consequence was to whip up a sense of nationalism and win votes this would be okay. The problem is that, internationally, this behaviour is irresponsible.

Why? Because language about militarizing The North that implicitly suggests disputes will (or worse, should) be resolved through military strength plays to our weaknesses.

If the North really is going to be resolved through (or influenced by) military might then we will find ourselves clashing with the United States (the world’s lone superpower), Russia (a Great Power) and Denmark and Norway (both of whom can more easily focus their military resources in the North). In a game of military chicken we are, in every scenario, the losers. Ratcheting up rhetoric around the military is the exact opposite tact we should be taking. There is an international legal regime in place plays to our strengths: it reaffirms Canada as a norm adherer, commits every one to a rule-based process as well as reinforces the norm that science and data are central to resolving disputes. For a middle (or model) power like Canada, it is hard to ask for a better outcome.

This isn’t to say we should have no military presence in the North – but by emphasizing the military aspect of the North we encourage others to deviate from a process that benefits us and push them towards one that can only hurt our interests. While it may be a simple vote-getter, let’s hope the Prime Minister tones down the rhetoric around the North – my suspicion is that a North that is truly militarized will be a massive drain on resources, an unwelcome distraction and ultimately, a vote loser.

Upcoming talk: Toronto Innovation Showcase

Just a little FYI to let people know I’m going to be in Toronto on Monday, November 2nd for the City of Toronto’s Innovation Showcase.

I’ll be doing a panel Open Government with Maryantonett Flumian (President of the Institute On Governance, I remember meeting her when she was Deputy Minister of Service Canada), Nick Vitalari (Executive Vice President at nGenera), and Peter Corbett (CEO of iStrategyLabs – which runs the Apps for Democracy Competitions for Washington DC).

The Showcase will be running November 2nd and 3rd and our panel will be on Monday the 2nd from 10:15am until noon in the City Council chambers. Registration is free for those who’d like to come and for those interested but not in Toronto, you will be able to watch a live webcast of the event online from their website. You’ll also be able to follow the event on twitter hashtags #TOshowcase and #opendataTO

The goal of the showcase is to provide:

“a venue for you to come and meet with your colleagues to discuss these questions, hear their success stories, share experiences about opportunities and challenges in the public sector using social media, propose suggestions, exchange information on IT and trends, create connections, knowledge, tools and policies that address the increased demand by citizens for better public service, transparency, civic engagement and democratic empowerment.”

Should be fun – hope to catch you there and to have something fun to blog about after it’s over.

Gov 2.0: If I could start with a blank sheet of paper… (part 1)

I was recently invited to be a member of the International Reference Group of the Australian Government’s Web 2.0 Taskforce. Like with the British – who drafted this excellent report – I’m impressed the Australian government is thinking about Web 2.0 comprehensively and strategically, and that it was reaching out internationally to a group of subject matter experts. It is of course an issue I spend a lot of time thinking and writing about.

Recently, the taskforce posted this piece on their blog:

“…imagine for a moment it was your job to create the guidelines that will help public servants engage online. Although you have the examples from other organisations, you are given the rare luxury to start with a blank sheet of paper (at least for this exercise). What would you write? What issues would you include? Where would you start? Who would you talk to?”

While they were looking for suggested guidelines for how employees should interact on the web like those found here (a lot of these are great – I was impressed with DePaul University’s guidelines) I wanted to take a step back. Guidelines are important, but the posts implicitly suggests the focus of a government’s web 2.0 strategy should be focused externally. If I had a blank slate I would write guidelines, but my emphasis would be to get public servants to start using Web 2.0 tools internally. This approach has several advantages:

  1. Start with a safe environment for individuals to learn: As a medium the internet is a notoriously complicated place to communicate. Flame wars, endless and pointless discussions, and even simple misunderstandings are commonplace. I’d like a place where public servants can get comfortable with both the medium and the different Web 2.0 tools. People forget that only a tiny fraction of people have embraced Web 2.0 and most public servants are not part of that early adopter group. Throwing public servants into the deep end of the Web 2.0 pool risks setting them up to drown out of frustration. Creating Web 2.0 tools behind a government firewall gives public servants a lower risk environment to get comfortable and learn to use the technology.
  2. Start with a safe environment for institutions to learn: Developing a new communications culture, one where more public servants are accustomed to engaging with the public directly will take time. Giving public servants an opportunity to practice using social media behind the government firewall enables the organization to assess its strengths and weaknesses and determine what policies should be in place as it further ramps up its public facing engagement.
  3. Make mistakes internally first: For better or for worse, many government agencies are deeply sensitive to communication mistakes. An innocent gaffe that goes viral or is picked up on by the media can quickly temper a minister’s or deputy minister’s appetite to experiment with social media. Every ministry or department will, at some point, experience such a gaffe (most probably already have). Better that these initially happen internally where they can become learning experiences than having them happen publicly where they become communications crises that risk shutting down Government 2.0 experiments.
  4. Internal focus will drive much needed structural change: Building off point number 2, I frequently tell government officials interested in having their organizations “do” social media to stop thinking of this as a communications exercise. Rather than trying to get an analogue government to talk to a digital public – why not make the government digital? Adopting Web 2.0 tools internally is going to change how your organization work for the better. Social media allows people to more effectively exchange information, identify critical resources and avoid the duplication of effort – all of the types of things siloed, hierarchical governments aren’t good at. The fact that adopting these tools will make engaging in the online world much, much easier is only one of many much larger benefits.

All this isn’t to say that Governments shouldn’t engage with the public via social media/web 2.0. They should (they need to!). It is to say that there is huge value, learnings and efficiency gains to be had in adopting web 2.0 internally. If we focus exclusively on the external strategy  we risk only changing how our governments communicate with the public and miss out on the real gains of transforming how our governments work.